Snap on Monday announced a new visual search tool for the company’s Snapchat app in partnership with Amazon.
The visual search will allow Snapchat users to point the app’s camera at an item and quickly find it on Amazon and buy it straight from the social-messaging app, the company said in a blog post on Monday. The new feature will be first made available to a small percentage of Snapchat users, the company said.
« It’s super easy to use. Simply point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen to get started, » Snap said.
Snap’s stock is down 39 percent since the start of 2018.